Guest Editorial: Qualitative Research on Prejudice

Central topics and challenges for current social research on prejudice and discrimination are outlined and discussed with special regard to how such research may benefit from a stronger focus on qualitative and mixed methods perspectives.Such a methodological approach is described as particularly “Alexa, play today’s Flash Briefing”: utilizing conversational agents in educator preparation fruitful in dealing with the context-sensitive flexibility and fragmentation of prejudiced behavior; the special role of ideological patterns of justification in such expressions of prejudice; and Ephrin A1 ligand‐based CAR‐T cells for immunotherapy of EphA2‐positive cancer the normative character and reflexivity of prejudice research itself.The contributions to this issue are then presented against the backdrop of this theoretical and methodological framework.